Yeah patty winnin. She gets $20 million just to put her name and face on a product that she didn’t even create? Ain’t gotta worry about the logistics, etc.So basically she partnered with walmart make more off the pies than if selling independently. That 20 or 10 percent is more than 100 percent if she didn't partner with walmart. It's like leasing an office vs owning an office, yea you own the office, but it ties up more capital and you will most likely have a shytty location where there is less foot traffic.