haven't followed this dialogue too closely, so excuse me if something of the sort has already been mentioned
but the 80s to 90s explosion of the NBA coincided with a Black art pop cultural culmination if not a lightweight Renaissance at the time... The Nba rode the wave of all that shyt even if it was initially unintended
Beyond a competition and commodities, a social event and social grouping is being sold as well.
They did the BLM thing (begrudgingly, i bet)... now they are pushing this multicultural global project. neither clicked as worldy progressivism is moreso a national myth than real American culture
the nba appears currently unmoored in an identity and cultural trajectory .... clearly a league in transition
not undermining the dissatisfaction with play thesis but sports is more than sports
It is true the league doesn't have an identity, but that's because the globalization of the game has outgrown its
American culture.
Unironically, because the audience is greater now (and not diminishing like cats claim), the NBA can't center itself around a particular movement that is only inclusive to this country. It's had to make a more generalized appeal to incorporate the rest of the world.
To that point though -
Look at what happened when the league tried to push BLM.
White America came out in their droves and told the players to "shut up and dribble", and not incoporate politics into sport.
Now just imagine in this current climate where Trump has put a battery in these crackas' backs, if the league were ever to take on another Black cultural phenomena as its identity. All hell would break loose. The NBA would quickly turn into an effigy for this country to lay all their woes on, which would really cause the ratings to drop and create a divide that would take away from the product, itself.
Even with how generic the image of the NBA is now, you still have MAGA using it as a proxy to fight their cause (funnily enough, stating the problem with the ratings is that the league is
too woke) -
Bud Light's business has collapsed since April, plummeting 30% in consumption, the result of the company putting a trans influencer on a can to celebrate the NCAA's March Madness
www.outkick.com
NBA alienated fanbase by going woke. It turns out Republicans don't just buy sneakers, they really like NBA basketball. Or at least they used to.
LeBron James, Adam Silver embrace left-wing madness
I think it's mostly a story about two superstars, one, Michael Jordan, who created a brand and a league that people of all types loved and another, LeBron James, who created a brand and a league that was fueled by identity politics.
Woke ideology will plague NBA
Just imagine the uproar if the NBA were to ever be unashamedly Black.
Never mind petitions to have it removed, they'd storm the NBA offices just like they did the Capitol.