Thorough, short doc on DC's relationship with New Balance sneakers. I didn't know it was a thing until I moved to North Carolina for college in 2008 and saw the kids from DMV rockin em. Like the girl mentioned in the doc, to outsiders it's a "dad shoe". In Atlanta during the early-mid 2000s we were rockin Reeboks, Forces, Jordans etc
But I've seen New Balances grow in popularity in recent years
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