I nuked my website (which was focused on videography services) and relaunched it as a marketing and communications agency. I stopped introducing myself as videographer and started introducing myself as Director of Marketing and Communications.
I changed all of my social media branding to be marketing agency focused.
My pitch is: I own a marketing and communications agency that offers Marketing Consultations, Web Design, Graphic Design, Audio recording, video production, and photography.
Basically, I’m doing all the same work I was already doing but I wrapped my presentation differently. I immediately started getting booked by existing clients for marketing consultations and I’ve even been booked to do entire work shops for team building events.
Bottom line, your presentation should resonate with the need of your client while positioning yourself as a subject matter expert.
If you’re a videographer, tell them you’re a marketing professional that offers video production, not a videographer. That simple switch will start to change up the conversation. Also, build your network and start offering wrap around services. If you’re doing just video you’re going to be pigeon holed again. You have to be able to control the narrative.
This is just my experience and what has been working for my particular goals.
This year is my first year with a steady group of guys I trust and pay them as 1099 contractors. My goal is to be able to offer full time employment to be able to expand my business and free me up to open another business.
www.dpreview.com
