I agree that Hollow should take a different approach. But how has Joey had a successful music career tho? I can't think of anything Joey has done besides not sell albums and pump it up. Joey is basically an underground mixtape rapper.
I get what you're saying because I was telling three of my friends about the battle coming up. The two girls didn't know who budden was and the guy did but just from pump it up. So yea as far as a mainstream audience goes budden has not been successful
But he has a cult following. I also know some slaughterhouse fan boys that go to every show, have every mixtape, t-shirt etc.
So it's not a stretch to figure Joey has made a decent living pushing his brand so to speak. Between concerts, club appearances, getting VH1 money etc I'm sure he's doing pretty good