No its the UFC, as they were smart enuff promoters to change that stance. And then take 2 rising fighters market them successfully.
Remember Ronda didn't start on ufc, so how come her prior or didn't market her this well, or 'blow her up' like this where shes gracing covers of top sports mag, movies, and has become a household name. Say what u want bout evil dana n the reebok deal but no1 makes more household stars than the ufc currently or as consistently. Ppl may not like that but u gotta respect it.