It's hard to compare mma to other sports. That 10% you speak of a rookie gets in any other league is as much as the number 1 superstar in mma gets for fighting per year. And that's arguable whoever you put up in that position. Regardless there isn't enough exposure/marketing build up behind these fighters and a shirt with their name on the back isn't gonna change UFC's lack of pr for their new up coming fighters.
The crazy backlash Yoel got was good and bad. Good because it generated some much needed noise for the UFC. Bad because now people wanna see him lose because of his sentiments.
The Diaz brothers are anaomly but before they even got to the point they are now they have had many fights. They feel like they don't get paid what they deserve because they bring in views
you can't stop people from being complacent when they get money. Only thing is educated them. That's why in the NBA and NFL that I know of not sure in other sports they have rookie programs to educate these young guys about money management and pr relations etc. There are still a few screw ups in the NFL and NBA people smoking weed, still can't handle the fame, look at the domestic violence issue in the NFL.
UFC is very selfish when it comes to money part of it is because they don't have as much as these other sports another part is because they are a private company. They also can switch up on you at any time because apparently there isn't any clear guidelines and no Union or association to help argue for their behalf when there is an eyebrow raising issue. The sponsors fighters could bring into the ring helped with costs the majority of the UFC fighters couldn't do on their own. If you listen episode I just had with Jonas speed he's Aldo training partner he even speaks on how the fighters now won't get what they woulda gotten in 1 or 2 fights they will make in a year now on how this is structured. UFC is literally squeezing out their up and coming talent slowly but surely. Not because these guys can't hang but because they do not have the money to be able to hang. There were already complaints fighters didn't get paid enough. I predict this deal will be a huge breaking point for the fighters because most of these guys are broke.