The latest chapter of the Ohio State-Michigan rivalry was a ratings hit, as viewership trailed only their "Game of the Century" in 2006.
www.sportsmediawatch.com
Ohio State-Michigan averaged a 9.0 rating and 19.07 million viewers on FOX “Big Noon Saturday” over the weekend, marking the largest audience for the rivalry since their #1 vs. #2 meeting in 2006 (21.04M) and the second-largest on record. The 9.0 rating is also the highest for the rivalry since their #2 vs. #3 matchup in 2016 (9.4) and the third-highest behind that year and 2006 (13.0). (That excludes a 1995 game that aired regionally on ABC and drew a 10.5 rating.)
As is typical, Ohio State-Michigan delivered easily the largest audience of the college football season. For the holiday weekend, it ranked fifth among sportscasts behind only the three NFL Thanksgiving Day games and Sunday’s NFL national window on CBS (mostly Bills-Eagles: 30.90M).
Could you imagine the #'s if Espn/Disney had the rights?
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they got to be kicking themselves not going harder for the Big ten. It's damn near worth it for the Game alone
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