"The clip opened with a shot of Frank Castle in happier times, teaching his young daughter to play guitar. In the present, he's strumming the guitar all alone and looking very, very sad about it. Cut to some of Frank's recent adventures: running down bikers in rural Alabama, taking out drug cartels via sniper rifle in Juárez, strangling a man to death in an airport bathroom in New York City.
The last of those men pleads for his life in his final moments. "Please, you've killed everyone. The bikers, the cartels, the Cajuns, the Irish, they're all gone," he cries. "What's it going to change if I'm dead?" Frank looks at him impassively. "Nothing."
Once he's choked the man out, Frank struts out of the bathroom in a black hoodie and leather duster over his Punisher-logo vest. It's a hero shot, but a grim, dark one. Let's just say that fans worried that The Punisher might sand off Frank's rough edges can probably relax."