Anyone know when their deal is up? I ask because Spotify's announced exclusive deals with Kim K on her philanthropic podcast (lol) and DC/Warner for rights to podcasts on the DC Universe in the last 24 hours. Add these to the 100m Rogan/200m Ringer deals and they've spent major money in just the last 6 months. They shelled out to acquired Gimlet before that.
I know it was apparently the most streamed on the platform in 2019, I wonder what the numbers look like since. If they kept up the same momentum why haven't they gotten a bag by now, seems like it'd be mandatory this can't wait shyt. Especially since Apple's working to get exclusives after seeing Spotify announce one after another. Then again, would Apple pick up Buttons after the way he's shytted on the company since moving to Spotify.
Kim is def starting to fade and people care less about her, even with that I could see her still pulling in more listens than the avg Budden episode. Forget about Rogan & these superhero podcasts. If I'm Spotify, why bother besides holding a monopoly over Apple?