Knife talk is a street recordWhere was Jay rapping about shooting on 4:44.
Cole went plat last year with an album with no shooting shyt. The "street" shyt you mention is him noting he once...fired a gun. Kendrick's album, which will be plat soon, has no shooting shyt. In fact he's gotten less street with each album. Tyler just went plat without any street shyt. You could have removed all the street shyt from Future's new album and he'd still be on the path to platinum. CLB doesn't have street shyt, Drake wise. Astroworld didn't have street shyt.
All those guys are selling more than most street rap you guys tell me is hot. And I got a feeling a lot of people are gonna be complaining about Baby's upcoming album because it's not gonna have shoot em up shyt either, and he continues to expand as an artist. Blaming this on "the market" doesn't pass my bs test, for 21 Savage.
Those guys came up in the blog era and make no sense to bring up about content in rap in 2022. Those guys built their fanbase in a different era
My point with Cole is that his subject matter is a lot different from even 5 years ago. It’s way more aggressive to fit in with what’s hot now.
Kendrick new music has no mainstream appeal.
There’s not one rapper that’s hot that doesn’t have street content