He's speaking mainly for the up and coming rappers. They dont try to break any artist from NY. Its the same shyt 50 and french had to go through. nikkas needed to get to a whole other region get a look.
You using 50 as an example? 50 was signed and hyped up way before his mixtape run. Big problem for 50 was all the beef shyt and even then he had major labels in a bidding war to sign him after he got his name big. Before that though he was already working with Nas and Onyx, including being in that Kill It in The Club single with Onyx. Also him dropping How To Rob and dissing damn near every major NY rapper didn't help his cause either.
,Thats New York. Where was that in florida or SC or Texas.? nikkas had to grind just to be regional You wasnt there fam
So rappers like Trick Daddy and JT Money didn't get the Luke cosign? A lot of Texas rappers got on with the Ghetto Boys cosign. The way it usually worked is somebody would have a big breakthrough regional hit that eventually went national. Once that happened these labels would come through looking for the next act from that region (a lot of times with the cosign of the first act that brokethrough) to try and capitalize. It's the reason Cash Money was on the heels of No Limit, Chingy on the heels of Nelly, JT Money and Trick Daddy after the resurgence of Luke, Twista blew up after Bone (who had the Eazy E cosign) and Cruical Conflict's Hay went nuts. After Death Row's blow up you saw West Coast artists like Celly Cell, E-40 and others get crazy attention. Labels back then were looking for the next trend in hip-hop which lead to a lot of artists getting signed and pushed.
I was 100% there. I'm from the midwest and fukked with music from all regions. The majority of artists from that time usually had to grind to build up the regional following which is the same as now. Once they get noticed it still took some sort of industry cosign to push them through to that next level.