Some indicators are positive, while others are a little less so. Since June 2023 and the departures of Neymar, Lionel Messi and, more recently, Kylian Mbappé, Paris has lost nearly 7 million subscribers on Instagram, going from 70.25 million at its peak in May-June 2023 to 63.7 today. The club's posts on social media, particularly training posts, are less liked and shared than in the past. The same slowdown took place for online and in-store sales. While South Korean Lee Kang-in remains a safe bet, his teammates do not generate the same enthusiasm as Mbappé, Messi or Neymar.
Another element is that press accreditation requests for PSG away matches are decreasing. For the reception of the Parisians this weekend, Reims has only recorded 38 requests to date, compared to 74 last year, and we are very far from the 144 for Messi's first match in France, on August 29, 2021, at Auguste-Delaune (2-0 success). Are these indicators only occasional or do they highlight the beginning of a decline in momentum? "These are microphenomena on a microeconomic vision, while PSG is in a macroeconomic dimension", they retort at the club. Time will tell.