Turki Alalshikh, the Saudi Arabian impresario steering the General Entertainment Authority, has a vision: to kindle a passion for boxing in the Middle East. In a candid conversation with former world champion Carl Froch, Alalshikh outlined his ambitious plans to transform the regional sports landscape.
Over the past three years, Saudi Arabia has hosted more than 20 world championship fights, including two undisputed title bouts, with a third on the horizon. When asked if he was happy with the way things are going with the new Riyadh Season concept, Alalshikh responded, “Whose answer this is the fans. Okay, but not me, but we are trying to deliver the best card and the best fight who the people want and dream of it. And actually a lot of promoters and a lot doesn’t take this risk. And we take this risk. You see what happened in the last 40 months, especially we have more than 20 world champion fights and two undisputed. And we will have the third in February and next month.”
Although his English is broken, you get the meaning. And just in case you missed it, Alalshikh drives his point home by saying, “We change all the map in the last 40 months.”
Then Turki went on the offensive, asking Froch, a vocal critic of boxing in Saudi Arabia what he thought the problem was. “What is you think is wrong in your opinion? Sometimes you talk about the atmosphere and I can understand it. But you see in the last fight, especially you come and see it was good atmosphere. It is different culture between countries and countries. In Japan sometimes, if you go to Japan and see the fights, you will not hear anything. They are very quiet. It was like that in Germany actually when Spanak used to fight. He boxed Robin Reed and they were sitting down at ringside clapping.”
Froch answered honestly, if a little defensively, “I wouldn’t say there’s anything wrong with it, even though initially I was critical of it because the word to use is different. It’s different.”
Alalshikh admitted that this was true but countered with his vision for Saudi, saying, “You are right, but we are improve day by day. The last card you see, it’s improving because our people also, we want to catch the youngest generation and make them love the sport. And they start to love it and they start to know the fighters and we build from there.”
63% of Saudis are under 30 which is a new young demographic for the audience. Alalshikh notes that since this project began, the interest in boxing has exploded in Saudi with the newly franchised Mike Tyson gym there training over 200 young Saudi fighters. But, he emphasizes that it is not just about Saudi Arabia.
“Any talent in anywhere around the world, if they accept it. Yeah, that will build a younger demographic and get them involved. This is what also what I am trying to buy my own money to do in the Ring magazine and the Ring stuff. I just buy it from two months and we will have a new start, inshallah, soon.”
Alalshikh’s recent acquisition of The Ring magazine for $10 million signals a broader ambition to elevate boxing’s profile globally. His efforts have not gone unnoticed; in December 2024, the World Boxing Council honored him with the prestigious “Man of the Year” award, previously bestowed upon luminaries like Nelson Mandela and Pope Francis.
When Froch pressed him on which fights he wants to make, Alalshikh said, “I want to see also, of course, Tyson and Joshua. [Moses] Itauma, I think he deserve to have a chance to be the youngest world heavyweight champion. And in the American market, I want to see Canelo Crawford. I want to see Garcia Haney, the rematch. That’s a rematch I want to see.”