Tyson vs Jones had a lot of circumstantial advantages working in its favor, but I will say that the marketing and promotion was on another level. You had like at least 5 of the boxers on the card constantly promoting it (Tyson, Jones, Paul, Nate, Badou Jack) All those social media clips, training footage, an interviews eventually add up if you keep at it. Especially when they bring their own fan bases.
You hardly ever have a ppv card where more than the A side of the main event is pushing the card. Usually this is because most cards aren't stacked with fights people care about. Tyson/Jones had a mix of everything along with a dope presentation. Put it on the last weekend of a dud month of boxing and here we are.
You hardly ever have a ppv card where more than the A side of the main event is pushing the card. Usually this is because most cards aren't stacked with fights people care about. Tyson/Jones had a mix of everything along with a dope presentation. Put it on the last weekend of a dud month of boxing and here we are.