His promoter is in the rectangle in the pic.
Ehh idk about that, the Charlos, Jack, Canelo, AJ, GGG and other active fighters have their own promotional outfits on paper too but it doesn’t mean shyt usually, they don’t call the shots. The bigger is a fighter the more chance his promotion will be really independent and not just some small proxy. Canelo and maybe AJ could do that now but nobody else and even they don’t. Wilder shouldn’t be the sole responsible to promote himself nit even now in the social media age. He’s close with DiBella.
Abd that google trends stuff... nah man, fighters’ salaries are usually the most telling of who’s the biggest star in the game. Right now it’s Canelo followed by AJ, Pac and GGG and then the group of Wilder, Fury, Spence, Crawford, Loma and Inoue if we are counting Asian market
EDIT: Pac does some promotion too, I guess count him there too