I disagree with this take entirely. I think Wilder is more popular in the UK then ever given credit for, I think he should fight Whyte next and potentially do a million over there even at the odd time. I also think next time wilder fights he’s doing 500k ppv in the US. That would be close to pacquaio numbers. If I’m Hearn I either offer the 45% or offer Whyte either will make him a lot of money.
I think besides Joshua neither Fury nor Wilder could sell this much against anybody else other than each other.
Wilder is far from being a Pac level draw and imo never gonna get there.
I think at it as while none of them can make this much against anybody else, Brits bought it primarily for their guy, Fury and US audience bought it primarily for their guy, Wilder. It sold 320 k or how much in the States and it sold more than double in the UK. While the name of the opponent was certainly a factor in that all these people bought the fight the draw was "their guy" at the end of the day.
And if it's true that more than 700k ppl bought and watched it at 5am in the UK tells me that Fury is the bigger draw even with counting in UK PPV prices being lower.