The biggest issue for me is that they have a dormant YouTube channel. They should be creating content for both platforms.
I think the URL has just gotten content.
Imagine if the YouTube channel was based on interviews, cyphers, trailers, and introducing the new battlers? Instead they just sporadically drop an old battle. Why not put some actual effort into the channel? A quality YouTube channel would really help the culture.
There’s just so much potential but they seem content with the revenue generated from the app.