40 Cal is very bored lol
He’s just enjoying the attention, which can be addictive. Just think about it, he probably hasn’t gotten attention like this since the prime diplomat days. Even in those days, there were more popular guys on the “b team” like JR Writer and Hell Rell.
Cassidy loved the attention as well. If Cas actually won his battles, I really think he would be more active in the culture.
Battle rap allows these guys to get attention, that they haven’t gotten in years.