They need to allow the talent to cook. They should have this thing pop up all over their social media platforms. I mentioned in the thread that they could do all sorts of angles on the road inside places of business or on a bus or at the beach or wherever the fukk people are chillin.
Have fans alerted that some shyt is poppin off and head to YT or FB or even the damn network itself and see what's goin on. Lastly, let the talent be creative as I was saying.. it could create instant fukkery and interest. Social media is right there to be useful.