You want to blow up the 4 team playoff sooner rather than later...Poison the viewing public with constant talking points of how Clemson doesn't deserve to be in the top 4 and how bad the ACC is.
Make it a popular cop out point to influence the perception so if it comes down to say a 1 loss Clemson team that won their conference and a 1 loss LSU/Bama/OSU or OK team that didn't...they can try to justify leaving Clemson out. This will create enough blow back that expansion talks will bubble over.
I'll use Paul Finebaum as an example. This idiot talks Ad nauseam about Clemson not deserving to make it right and how last year has no impact on this year and Clemson shouldn't be given the benefit of the doubt. Now think back to 2017 when Bama took that L and he talked Ad nauseam about how Saban and Bama's history shows that they deserve to be in the playoffs.