Raw on 7/22 did a 2.95 rating and 4.00 million viewers, down slightly from the
prior week. The show, essentially the one-year anniversary of the three hour
format, finished third for the night on cable.
In the key demos, the show did a 2.3 in Male teens (up 21%), 2.3 in Males 18-49
(down 8%), 0.9 in Teen girls (down 18%) and 0.9 in Women 18-49 (down 18%).
The overall audience was 68.6% male.
In the segment-by-segment, the show opened at 2.99 with the segment with John
Cena, Brad Maddox and Daniel Bryan for the contract signing. Sheamus vs. Alberto
Del Rio lost 191,000 viewers. Christian vs. Titus O’Neil gained 85,000 viewers. The
Mark Henry interview with The Shield attack, plus Darren Young vs. Dolph Ziggler
at 9 p.m. gained a strong 373,000 viewers to a 3.19 quarter. The post-match with
Big E Langston attacking Ziggler and The Miz Total Divas segment lost 125,000
viewers. Brad Maddox’s segment with HHH and then Stephanie McMahon lost
251,000 viewers. Fandango vs. Cody Rhodes gained 4,000 viewers. The C.M.
Punk/Paul Heyman interview segment gained 201,000 viewers to a 3.07 quarter.
Rob Van Dam vs. Wade Barrett and Daniel Bryan vs. Jack Swagger lost 295,000
viewers. Daniel Bryan vs. Antonio Cesaro gained 150,000 viewers which is good
because that segment is often a loser. Daniel Bryan vs. Ryback with John Cena
coming out at the end and Vince McMahon ending the show with Brad Maddox
gained 331,000 viewers, which is on the weak side for an overrun, finishing at
3.20