Watching the mv you posted, I can understand the aesthetic appeal:
the videography was beautifully executed and it has the high production values which are now a standard in the West.
There was plenty of imagery that could be laden with meaning or be simple visual props to fill the space.
Anyway, it looked good.
Even the wardrobe of the male performers was reminiscent of Hip-Hop style which should make it readily digestible for Western viewers.
But music is more than the visuals.
In fact, the visual tends to be so far outside the point of the medium, as to be akin to the illustration on the cover of a book, a useful accessory but entirely superfluous.
Now I can agree, that good instrumentals are good instrumentals.
The majority of songs that I listen to that are in a language I don't understand have melodies which I appreciate beyond the lyrics.
And that's exactly where y'all lose me.
Because if I were to listen to that song you posted sans the video, there'd be nothing about the instrumental that makes me go
yes
this is music.
The way I, and most people, understand and support music is as a highly subjective medium for emotional expression.
For example, there are songs that are meaningless to some people because they can't relate but are practically divine to others because they describe their life.
Personally, there are songs that I used to think were trash before I went through certain experiences and gained a new appreciation for them.
If you don't speak/understand Korean how can you possibly make that kind of emotional connection with K-pop music??
I mean, I kinda get the rooting for a band to succeed like a sports team but even that's a bit murky to me.
How do you tabulate something as nebulous and ever-changing as the success/popularity of a musical act?
There aren't any scorecards or end of season tourneys to determine the "best" artist, are there?