Saw that finances tweet earlier and it led me to a thought that I've had in the past in regards to that and what some may not realize. AEW is a privately owned company and let's say that TK is the only owner or owns a majority of it. People may not realize the ability to move money around when you're a business owner especially a multiple business one or one that's getting revenue from various sources. Difficult for a company like WWE or rather TKO since their finances are public like the stock is. But I think TK has more leeway.
I'll give an example. Let's say you own a restaurant that's successful. You also own a store that does well but could do better. You have the ability to continue operating the restaurant as it has been while taking some of the extra profits to help boost things at the store. The ability to move money around. TK has AEW plus his work for Jags, Fulham, and his data analytics company. No reason why he can't take some of his profits from those and help invest in making AEW better especially if he knows the investment would be worth it. Sort of like a betting on yourself type of thing. The rich are able to do that because they have assets they can use to fund another and keep the cycle going.