I dunno, there's a whole lot of Samoans with tattooed pecs to the dollar right now. I don't tend to think of things in terms of money tbh, but I do appreciate a bit more breadth to the representation of Lucha Libre/wrestling in general.
Maybe it's not the sort of reimagined, optimised product refactoring that a self-respecting unit of profit creation would demand, but those sorts of theatrical gimmicks have always existed yet the only Lucha Libre most American fans have been shown outside of four glorious years is watered down to "Plucky luchador in a mask" being the only character - i.e. the whole reason for El Generico's existence.
Beast Mortos, Luchasaurus, Aerostar, Drago... none of them would get past creative in 2025 WWE, but they exist, live crowds love them and AEW let's us see stuff like that. That's one of the big reasons I like it being around.