Tubi also signed recent deals with Breakfast club and NASCAR. It’s got a very young and diverse user base with 77% of its active users not having cable, so it’s a pretty massive - and very advertiser attractive - market that’s not being reached via cable.
And that advertising can be quite lucrative. For example, Netflix makes more money per user off people on with the ad-supported plan than the ones paying for commercial free plans despite those plans costing more than twice as much.
And that’s with users on the ad-supported plans watching less than commercial free users, on average. In fact, commercial free users actually watch 40% more content.
Pay less, use less, still more profitable.