This happens all the time with terrible entertainment.
People are drawn to it because they've heard that it's terrible, and want to see for themselves.
The problem with trying to brag about numbers like these:
These people are laughing AT the product, not with it.
Unless they have assurance that more like that is on the way, they're not coming back for more.
I look forward to the mock confusion over subsequent weeks not performing as well, or people wondering why other segments from the show aren't even getting a residual boost in views.