Some brehs lack discernment and game. Anybody in sales knows the top 2 demographics you want to market to are 1) Women and 2) Wealthy Men. Middle class men are frugal and your income will be limited if that's your main customer base.
Tariq just got followers - many of them being women - to give him 1 million to buy a commercial building and people are saying this is not a profitable niche? Then he charged them $150 to get in and meet Vivica A Foxx.
He created his own lineage movement (inspired by ADOS) and can now sell 100 different products under the FBA brand. How is this not smart? Nobody was buying his dating books like that anymore.
And how can he get women to fund his businesses if he stuck with dating and relationships? Black women are not gonna donate to him so he can write The Mack Within over and over again. Especially the women who started rocking with him thanks to Hidden Colors. Despite HC, he still has sistas who despise him due to his Mack Lessons era and what he said about them - even if it was true.
Tariq's history shows he goes from hustle to hustle when something starts to fall off. He reached the ceiling with being a dating coach once he realized he would never have a TV show on VH1 or MTV. The dating niche is oversaturated as well.
Tariq is similar to Roosh V and pivoted to race and politics. He rebranded to Tariq Elite Radio. Flex was getting old, got married and wanted to have more kids. That lifestyle doesn't mix with selling the image of a player. He also said everything that he could on the topic. He had to transition to something else and he saw his next move when Hidden Colors took off in 2011. If The Eugenist took off, he would have probably been a regular film maker.
FnF are young and single. Kevin Samuels was unknown, single and appealed to "high value men". They succeeded because of timing. Their success is thanks to the manosphere exploding during the pandemic. They mastered the algorithm at the right time.
Tariq is a forefather like many others (Dante Nero for example) but by the time the manosphhere really took shape, he was played out and already on his race stuff. Think King Louie being too old and too early in the drill scene, Chief Keef came out after and appealed to the youth a lot more so he took off. Tariq tried to get back in with Izm Radio but dissolved it because it took away time and energy from his primary source of income.
It's delusional to think Tariq would rather work harder for less money as he gets older and has more kids. As his lifestyle gets more expensive, he decides to make less money? You gotta do some mental gymnastics to rationalize that. To learn when to pivot and change careers, check out this article.
Pivoting requires diligent planning and execution. Find out what pivoting is, when your company should pivot, and how to ensure a successful pivot. In
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