There are other awards for video games. When was the last time a major thread was made on this site about them?
If the Game Awards stopped leaning into the spectacle, it would be as talked about as those other award shows.
I did a search, and not a single thread came up for D.I.C.E. awards. The truth is TGA got to the position it is in now due to all the embedded promotion.
The irony of a YouTuber complaining about advertising when that's all they do is hilarious.
The reality is many gamers don't care about the art aspect of video games. It's all about being entertained. TGA does understand that.