Universal and AMC agree to shorten the window between theaters and streaming.
The AMC Theater in Burbank, California.Credit...Valerie Macon/Agence France-Presse — Getty Images
LOS ANGELES — Universal Pictures and AMC Entertainment, the No. 1 movie chain in the world, have reached a deal to allow movies to move to homes after a mere three weeks in theaters in the United States, almost certainly changing the way that Hollywood does business.
The deal, announced on Tuesday, gives AMC the exclusive right to show movies from Universal and its Focus Features
division for just 17 days in the United States — down from roughly 90 days, long the industry norm. After that, the studio has the option to make its movies available in homes through premium video-on-demand services. Universal may opt to let big-ticket sellers play exclusively in theaters for longer than 17 days. The studio controls the “Fast and Furious,” “Jurassic World” and “Despicable Me” franchises.
“The theatrical experience continues to be the cornerstone of our business,” Donna Langley, chairman of the Universal Filmed Entertainment Group, said in a statement. “The partnership we’ve forged with AMC is driven by our collective desire to ensure a thriving future for the film distribution ecosystem and to meet consumer demand with flexibility and optionality.”
No firm start date for the deal was set because theaters remain closed because of the pandemic. AMC has said that it hoped to begin reopening in “mid to late August,” but has pushed that time line back several times as virus cases have surged in the country. Universal has cleared its schedule until October, when it will release “Candyman,” a remake of the horror classic, directed by Nia DaCosta and co-written and produced by Jordan Peele.
AMC and Universal said they would start negotiations for international releases in the coming weeks. AMC has major operations in Europe and the Middle East.
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Brooks Barnes and
Nicole Sperling