It might sound strange to some, but they should add some popular Popeyes menu items to the Burger King menu and market that. They're owned by the same parent company. This wouldn't be too different than when Yum combined some of their brands like KFC, Taco Bell & Pizza Hut. In many places, around Atlanta at least, there will be countless cars lined up for Popeyes while the nearby Burger King's lot sits relatively peacefully. I'd imagine there are a lot of people who forgo Popeyes due to the wait. This could help satisfy those customers while also providing a boost to Burger King's sales.