Bedard/Blackhawks are gonna be a ratings winner if they good job re-building
They hyped the shyt out of him. This is what marketing accomplishes when you actually try. Now, put that same effort into promoting the game's other stars/superstars like McDavid, MacKinnon, Pastrnak, Draisaitl, Tkachuk, Robertson, Matthews, the Hughes brothers, Pettersson, Thompson, etc.
And stop putting these tired ass teams from the past on national TV so much: Flyers, Red Wings, Kings, Ducks, Sharks, Preds, Blues and Wild. WAY too many games involving these garbage/boring teams on the schedule.
It should be like the NBA and pushing the most exciting players/teams above all else. That means Edmonton, Colorado, Toronto and Chicago should be on the most. Tampa, Florida, Vancouver (low key exciting because their defense has been so bad like Toronto
), Boston, Vegas and New Jersey in the next tier.