That's the worst part of this . Rock loves wwe so much he can't even bring the title everywhere and big up maniaIf he wanted to be champ get in wrestling shape get some cardio and take it serious
instead he's really just trying to promote his movie career
I think the reality is obvious at this point, the dude was told by his PR people his acting career was struggling.
Coming back to the E would endear him to 4 million fans, so he comes back and it's nothing more than cross promotion.
Like you said, dude goes on late night shows and doesn't even mention WWE or WM but he sure reminds them about GI Joe/Snitch etc...
It's a good business relationship, and it's good marketing but it's not good entertainment for wrestling fans