The Arcadium's Random Thoughts

MajesticLion

MajesticLion

Veteran
Joined
Jul 17, 2018
Messages
29,014
Reputation
4,786
Daps
63,381
:bryan::bryan::bryan:





Take-Two: 'We think consumers are ready for $70 games'

Take-Two: 'We think consumers are ready for $70 games'


A major criticism of the new PS5 and Xbox Series X generation is pricing. Next-gen games now cost $69.99, and everyone from Activision, Sony, and even Square Enix are raising prices. Take-Two Interactive was among the first to charge $69.99 for its annualized NBA 2K21 sports game, and this trend should continue for other titles from the publisher.

In a recent Morgan Stanley conference, CEO Strauss Zelnick re-affirmed the publisher's stance on the price jump. Zelnick says consumers were prepared for the $10 increase, but not every game would cost $69.99; just the ones that provide tremendous value and replayability (like, say, Grand Theft Auto V's upcoming next-gen version?).

"In terms of pricing, we announced a $70 price point for NBA 2K21. Our view was that we're offering an extraordinary array of experiences and lots of replayability. The last time there was a frontline price increase in the U.S. was in 2005-2006. So we think consumers were ready for it," Zelnick said.

"We haven't said anything about pricing other titles so far. We tend to make announcements on a title-by-title basis. Our view is to always deliver more value than what we charge, to make sure both the experience and paying for the experience are positive for the consumer.

"We all know anecdotally that even if you love a consumer experience, if you feel you were overcharged for it, it ruins the experience and you don't want to have it again. If you go to a nice restaurant and have a great experience and a great meal, but the check is double what you think it should be, you're never going back.

"We always want consumers to feel that we deliver much more than we ask in return. That's true for recurring consumer spending as well. We're here to activate and engage consumers, and if we do that, monetization follows."

These comments mirror those made by Zelnick in August 2020, where he defended the price increase due to NBA 2K21's wealth of optimizations and unique performance values on next-gen hardware.
Click to expand...
 
I

ill_will82

What you see, is what you get
Joined
Dec 2, 2016
Messages
10,380
Reputation
2,825
Daps
24,521
Man every since COVID popped off these people working at these retail stores been acting a complete ass.

I went on Best Buy website to do a price match for a game I saw on sale on gamestop's website so I could get it cheaper. I call the number on BB website and I get this smart ass talking lady telling me I couldn't do the price match b/c GS wasn't on the list (I've done this before). I hung up called back talk to another rep and did the price match w/no issue.

These folks want to talk to you crazy but want your money.
 
Tenchi Ryu

Tenchi Ryu

Ashtray B!tch
Joined
Nov 17, 2014
Messages
88,510
Reputation
25,454
Daps
401,348
Reppin
Chicago - SouthSide - Wild 100s
1kcfsvmeeol61.jpg
 
blockburna420

blockburna420

Consecutive thumbs up
Joined
May 4, 2012
Messages
20,016
Reputation
5,273
Daps
73,219
Reppin
Detroit
International Koala said:
:picard:I see you bout it bout it out in them woods. I only use bow and arrows when I'm down on my luck. Especially when I got a dragon at half of life and I'm out of mana:lupe:
Click to expand...
That arrow is my saving grace , sneak up pop it off then hide... rinse and repeat. Its getting easier but multiple enemies giving me problems :snoop:
 
You must log in or register to reply here.
Top