The specialty
cocktaildrink known as the
Hand Grenade® is sold frozen or
on-the-rocks exclusively by 721 Bourbon, Inc. through five licensed nightclub bars in the
New OrleansFrench Quarter.
[1] Pam Fortner and Earl Bernhardt, owners of the Tropical Isle bar founded during the
1984 Louisiana World Exposition, created the melon-flavored Hand Grenade as their signature cocktail.
[2][3]Since 1987,
[1] the federally registered trademark "Hand Grenade®" has been used to uniquely identify the cocktail and its packaging. Since January 1992, the Hand Grenade has been served in a green, translucent, plastic
yard glass container with a bulbous, textured base shaped like an oversized
hand grenade.
[1] The grenade has
anthropomorphic features, including black oval eyes and an upturned smile.
[1] Printed in bold, black lettering, the legend extends vertically down the neck, with the cocktail name and a reference to its high alcohol content: "Hand Grenade® New Orleans Most Powerful Drink".
[1] Consumers purchasing Hand Grenade® cocktails in these containers receive discounts on refills at the licensed establishments.
[1] In January 2012, a lower-calorie "Skinny Hand Grenade" was announced.
[4]