50 years ago there was the same mistrust of the authority and the government that a lot of people are feeling today and it bred a lot of politically conscious music. Why don’t you think that’s happening on the same scale today?
I do think that’s happening on a large scale today. You’ve got Macklemore and Ryan Lewis—one of the biggest groups out there—talking about conscious issues. People are excited about p*ssy Riot. There are lots of examples in the mainstream. But you’re correct that mainstream culture in general is not embracing socially conscious music. But let me challenge you by asking this: When has that ever happened?
When has the Top 10 ever been filled with culturally relevant songs aside from one or two—the Grateful Dead had a hit, Bob Marley had a couple hits, Dylan had a couple hits on the radio. But that’s not what it’s ever been.
So you see cultural and political issuesmanifesting themselves in the new music that’s being created by young artists today?
Yeah, I think without a doubt they do. I don’t think it manifests itself in a way that a lot of activists would like—not a lot of “Fight the Powers” going on. It’s going on in music, but it’s not going on in the popular conversation. It’s definitely affecting the music, just in a more negative way.
The artists that people are excited about are not necessarily the ones on the radio or the ones you hear in clubs. Everybody likes that stuff obviously because we all turn up for it, but we’re actually excited about artists making records from the heart. Music is moving to a place now where people are excited artists who speak from the heart rather than from a marketing plan.
As an artist who does make music from the heart, do you see it as more difficult to spread than just working from a marketing plan?
For me it’s easier. I think it would be more difficult if I were trying to copy whatever is going on out there. That would be frustrating for me.
Touring with an acts like Macklemore and Ryan Lewis and Big K.R.I.T. has to be exciting for you then.
It is a cool tour. I’m excited to be with Macklemore and Ryan Lewis because of what they’re doing in hip-hop and the standard they set for independent artists. I’m also excited to be on tour with someone as talented as Big K.R.I.T. I think it’s a great balance of acts.
What’s the lowdown on Gravitas and how Q-Tip became involved?
Q-Tip is one of my heroes, one of my direct inspirations. We were just working on some new music together and that material will be on my new album. I’m excited for it to all come out somehow someway.
Talib is offering Gravitas as a pre-order for $12 directly through his own distribution. “When you pre order my newest project, Gravitas, available Dec 15th, you will be buying it directly from me, no middleman, and I will now have a direct relationship with you. Who needs this industry when we have each other. The technology exists for me to have this relationship with the fans, and vice versa. It is a grand experiment. Lets go for it!”