http://www.examiner.com/article/q-a-with-talib-kweli
February 18, 2014
Just a few months after releasing his fifth solo album,
Prisoner of Conscious,
Talib Kweli came back with his sixth solo release,
Gravitas. Gravitas was different from Kweli’s previously releases as it was offered to fans directly from Kweli.
On December 15, 2013, Gravitas was released via Talib Kweli’s website,
KweliClub.com, with no middleman involved. If you purchase the album, you’ll get it e-mailed to you directly from Talib Kweli.
Taking this revolutionary concept a step further, Kweli released
Gravitas today on CD and vinyl.
Talib Kweli recently spoke to Examiner.com about his foray into deejaying, his opinion on the success of Macklemore & Ryan Lewis, and his new album, Gravitas.
SS: Your latest album Gravitas was released in an unconventional way. Why’d you decide to cut out the middleman and sell the album directly to fans?
Talib Kweli: That’s kind of where I think the music for independent artists is evolving to. I wasn’t necessarily trying to do that so soon -- I had just dropped Prisoner of Conscious. Ryan Leslie came to me with the idea for the platform he had built and he was successful with it. He was just excited about Ryan Leslie. He was excited about the idea. This really was the most experimental album I’ve ever dropped. Maybe Liberation was more experimental ‘cause we just kind of dropped it out the blue for free, but as far as an album being for sale, this is the most experimental I’ve been.
SS: Were you pleased with the response from fans?
Talib Kweli: So far it’s a slow burn. The vast majority of my fans don’t even know it’s out. I’m pleased that I have a project that I completely own that has the opportunity for so much growth. We’re really just getting started. February 18th when the CD comes out we’re going to do a slightly more elaborate push than we did on December 15th.
SS: Explain the title of the album, Gravitas.
Talib Kweli: Gravitas is a word that’s overused by pretentious political commentators and academia, but it’s something that I think
Hip-Hop definitely can use more of. At my age and place in this game I’m an artist in a position that can add some gravitas to the Hip-Hop field.
SS: How is Gravitas different from Prisoner of Conscious?
Talib Kweli: Gravitas is more laser-focused. Prisoner of Conscious is me saying I wanna try things. It’s me trying different beats, different ideas, and different collaborators. Gravitas does have collaborators but they’re not as varied and the music is not as varied as the music on Prisoner of Conscious. I’m definitely super-proud of both projects but they are different. My focus on Prisoner of Conscious was trying to make great songs -- songs that could exist in the world of Hip-Hop or not in the world of Hip-Hop. I think Gravitas is more laser-focused on the type of Hip-Hop that I’m good at.
SS: You have a J Dilla beat on the album, which is a nice surprise. Was that one you had in the vault or did you get that one recently?
Talib Kweli: I was just given it recently. It’s actually a song that was worked on for Prisoner of Conscious. With the subject matter of the song, I felt like I had explored those themes well with Prisoner of Conscious. I actually saved the song for a different time.