lol yall having the exact same convo me and the wife had yesterday. literally i mentioned the same two white boys you just did to her. and she reminded me. White people dont like wiggers or those that seem like them. machine gun kelly and yelawolf are those types that the white masses never take to. see they are ok with white boys being crazy white boys on the mike like em. em never acted like a wigger. he acted like that crazy white boy you use to know. but he also was super talented. machine gun kelly and yela are talented. but not marshall talented. and they both give off a "oh you that white guy that acts black" vibe. this is why these two dont get that machine push like the others. nothing about iggy says wigger. it says she's an australian chick that sounds like a southern black girl. she doesnt run around TRYING to be black though. she just sounds like that on her songs. its just enough for white people to like. not too much for them to dislike it.
MGK and Yelawolf don't exactly fit what would be classified as wiggers. MGK is more so a stereotypical crazy white boy than Eminem. Yelawolf fits the Southern poor white trailor trash stereotype than a wigger. Both of them got a push. MGK more so than Yelawolf. Neither MGK or Yelawolf had a huge fanbase within Hip Hop and didn't have the crossover appeal to connect with audiences outside Hip Hop. Whether or not they were talented as Eminem is subjective.
Eminem definitely fit the wigger mold. Eminem was out here rocking durags and spent the early portion of his career begging for acceptance. He was crying about classic reviews that he didn't get from The Source.
Let's not act like Eminem doesn't have to play the game to stay relevant. He could go platinum without succumbing to having to release Pop bubblegum singles, but he maximizes his sales by getting that Rihanna stimulus package. As huge as Eminem is, dude's biggest single is "Love The Way You Lie" and "Monster" helped him cross the double platinum margin. He pretty much became everything he was against when debuted 15 years ago just to stay relevant. He went from dissing Pop stars (which ultimately helped him become one) to doing songs with them.
With Iggy, she currently has a few hit songs, but her album isn't even selling like that. Right now, she's pretty much in a Flo-Rida/Pitbull lane where she has huge singles, but her album isn't really poppin' like that. It's not like with Macklemore where he had big singles and the album also sold.