Steve Ballmer Treks To Hollywood To Tout Xbox One To Moguls And Agents

[Ayo]

EXCLUSIVE: Deadline has learned the meetings were an intimate preview of next week’s E3 confab where secretive Microsoft will unveil details of the device’s new technology. Microsoft CEO Steve Ballmer was escorted by his entertainment studios president Nancy Tellem on the Hollywood visit late last week to lobby her former boss CBS chief Les Moonves, WME co-CEO Ari Emanuel and other bigwigs in the TV business about the new Xbox One. It’s all part of their effort to drum up exclusive content for it after Microsoft intends to launch 40+ new voice-controlled customized TV and entertainment apps on Xbox. Deadline has learned that Ballmer touted “what we could do with” the Xbox One in sports, music, reality and scripted programming, promising execs that they’d see more sophisticated technology and that his company “doesn’t want to be a cable channel”. Ballmer’s trip to Hollywood will only anger more hard-core gamers who already were miffed by Microsoft’s focus on entertainment when it unveiled the product on May 21. (Xbox One will be on store shelves later this year). The hard-core gamers fear Microsoft sees its new Xbox One more as a souped-up Internet-connected, voice- and motion-controlled cable box than a next-gen gaming console. Tellem has said Microsoft has studios in Los Angeles, London, Seattle and Vancouver producing content that merges “the story-telling magic of TV with the interactive power of the Xbox One.” More recently, Microsoft said Steven Spielberg will create a new live-action TV show based on the Halo game franchise. Microsoft also announced a new partnership with the NFL that promises side-by-side integration of a viewer’s fantasy football stats with live game broadcasts. And the company also set a partnership with ESPN for broadcasts of other sports.

This isn’t the first time Microsoft has tried to entice Hollywood with the Xbox. Peter Chernin for one discussed producing Conan O’Brien’s talk show on the platform when the host was booted from NBC’s The Tonight Show. Hollywood’s big problem with Microsoft: it moves slowly. The Xbox One was designed to establish its primacy in the industry-wide effort to develop a single box that can handle all of a home’s entertainment needs. But company watchers have had mixed reactions to the Xbox One. Turnoffs include the expected high price (rumored at as much as $499), the possibility that it won’t play certain used games without an additional payment, and a suspicion that it take liberties with users’ privacy for example by reporting whether a TV viewer watched certain commercials.
http://www.deadline.com/2013/06/microsoft-chiefs-urge-tv-execs-produce-xbox-one/

It's not just the bolded that worries me. Another thing that worries me is that Balmer is just now selling this thing to Hollywood. So they are behind on content deals and game development? What the fukk have they been doing this whole time?

Also, nobody gives a fukk about exclusive content (videos). We want exclusive games!

I'm starting to lose faith in the XBOX One. If they blow E3 it's officially a wrap.

 

[Rekkapryde]

It's not just the bolded that worries me. Another thing that worries me is that Balmer is just now selling this thing to Hollywood. So they are behind on content deals and game development? What the fukk have they been doing this whole time?

Also, nobody gives a fukk about exclusive content (videos). We want exclusive games!

I'm starting to lose faith in the XBOX One. If they blow E3 it's officially a wrap.

Man Arby,
They've already said it man. Xbox 1 is really the culmination of what they always wanted to do - be the center of the living room. They failed with WebTV and now are using their Xbox brand to give it another shot. Problem is that the TV isn't the center of the living room anymore. People are using their phones, tablets, laptops, and other shyt now more than TV now.

The reveal already told you what they cared more about.


It aint rocket science. Sure it will have games, but is that their main focus? If it was, the reveal would have led off with them concentrating on the gaming elements of the system and THEN talkin about the other shyt. There's a reason why every fukkin site is bashing MS over this shyt right now. They've already admitted that they didn't go all out on the system specs of the XB1 for gaming. If they go too far, they will piss off Cable Companies too.

The XB1 primary focus isn't a gaming console. The reveal showed this and this news continues to confirm this. That's why nikkaz are mad and coming home.

 

[CurrencyChase]

Damn. Bullmer fukking up the Xbox brand. Also I heard he fires people who moves up too close to his position that has a voice. Dude only want yes men around unlike. Harai who let cerny, and developers design the ps4.

 

[MeachTheMonster]

The whole "not a gaming device" angle is stupid as hell.

We already know all the best 3rd party games will be on X1 and as long as the 15 "exclusives" aren't mostly casual titles, then why does it matter what the "focus" is?

Why can't they concentrate on games AND entertainment? How does it hurt the gamer if they sell a bunch of extra units to TV watchers? Aren't extra features a good thing?

Most of you dudes that say this are android and Sony stans. The only reason to stan an android phone is due to extra features. And Sony has its hands in all types of businesses including TV and movies. Hell "entertainment" features are one of the major reasons the ps4 exists.

So why is it that Microsoft is incapable on focusing on a broad entertainment crowd while still offering a great gaming experience?

 

[↓R↑LYB]

That's why nikkaz are mad and coming home.

Come on home brehs, our savior forgives all of his children

 

[Prince Akeem]

 

[Mowgli]

I'm starting to lose faith in the XBOX One. If they blow E3 it's officially a wrap.

At this point all we can do is pray.




















































that they completely fukk up E3.

 

[Mowgli]

The whole "not a gaming device" angle is stupid as hell.

We already know all the best 3rd party games will be on X1 and as long as the 15 "exclusives" aren't mostly casual titles, then why does it matter what the "focus" is?

Why can't they concentrate on games AND entertainment? How does it hurt the gamer if they sell a bunch of extra units to TV watchers? Aren't extra features a good thing?

Most of you dudes that say this are android and Sony stans. The only reason to stan an android phone is due to extra features. And Sony has its hands in all types of businesses including TV and movies. Hell "entertainment" features are one of the major reasons the ps4 exists.

So why is it that Microsoft is incapable on focusing on a broad entertainment crowd while still offering a great gaming experience?

Why you mad. You got 15 exclusives coming to you in the near future and im sure at least 2 will be, aight.


DEAD RISING 3!!!!!!!!!!!!!!

 

[Black_Jesus]

buy an xbox breh

 

[Lord Scion]

 

[Mowgli]

I cant believe im watching the death of xbox. Maybe they'll come back like Lamecube.

 

[Kings County]

Why you mad. You got 15 exclusives coming to you in the near future and im sure at least 2 will be, aight.


DEAD RISING 3!!!!!!!!!!!!!!

u gonna be the only one playing online :menlie:

 

[Rekkapryde]

The whole "not a gaming device" angle is stupid as hell.

We already know all the best 3rd party games will be on X1 and as long as the 15 "exclusives" aren't mostly casual titles, then why does it matter what the "focus" is?

Why can't they concentrate on games AND entertainment? How does it hurt the gamer if they sell a bunch of extra units to TV watchers? Aren't extra features a good thing?

Most of you dudes that say this are android and Sony stans. The only reason to stan an android phone is due to extra features. And Sony has its hands in all types of businesses including TV and movies. Hell "entertainment" features are one of the major reasons the ps4 exists.

So why is it that Microsoft is incapable on focusing on a broad entertainment crowd while still offering a great gaming experience?

MS has no one to blame but themselves. They are the ones who hyped it up as more of a TV media center than game console at the reveal. They did this shyt on their own. No one has said that they can't do both, but you gotta realize who is your primary customer. They pretty much said they used gamers to get their way to what they really wanted.

They shot themselves in the ass, not the other way around. Get mad at the messenger. Ballmer's antics only confirm what lots of others are thinking and have said. It also makes sense why they did the reveal the way they did and focused on media.

 

[MeachTheMonster]

MS has no one to blame but themselves. They are the ones who hyped it up as more of a TV media center than game console at the reveal. They did this shyt on their own. No one has said that they can't do both, but you gotta realize who is your primary customer. They pretty much said they used gamers to get their way to what they really wanted.

They shot themselves in the ass, not the other way around. Get mad at the messenger. Ballmer's antics only confirm what lots of others are thinking and have said. It also makes sense why they did the reveal the way they did and focused on media.

Both the ps3 and 360 are used more for their "entertainment" features than gaming. The "entertainment" crowd IS their primary customer. The "entertainment" crowd is also the crowd who will be buying the console/games for the gamer crowd. They made it that much easier for little Johnny to convince his mom he needs a X1 for Christmas.

The gaming communty just likes to act like a bunch of spoiled babies. You know we need more people/money to come into the industry for it to survive, yet you trash companies for doing just that. You'd complain if Microsoft just put a bunch of power into the X1 and charged $800 for it, yet you complain that they didn't put a bunch of power in it. Had Microsoft spent the reveal talking about games, then spent an hour at e3 talking about the console people would have still complained. Just massive hive mentality, and the so-called journalists feed into the nonsense for extra hits on their rehashed and repeated articles.

 

[Rekkapryde]

Both the ps3 and 360 are used more for their "entertainment" features than gaming. The "entertainment" crowd IS their primary customer. The "entertainment" crowd is also the crowd who will be buying the console/games for the gamer crowd. They made it that much easier for little Johnny to convince his mom he needs a X1 for Christmas.

The gaming communty just likes to act like a bunch of spoiled babies. You know we need more people/money to come into the industry for it to survive, yet you trash companies for doing just that. You'd complain if Microsoft just put a bunch of power into the X1 and charged $800 for it, yet you complain that they didn't put a bunch of power in it. Had Microsoft spent the reveal talking about games, then spent an hour at e3 talking about the console people would have still complained. Just massive hive mentality, and the so-called journalists feed into the nonsense for extra hits on their rehashed and repeated articles.

They could've done both. To do your reveal and focus on TV was just dumb. I'm sure they'd even admit it. And to confirm alot of the negative rumors that were out there was the icing on the cake. (Thurott was right).

3rd console curse is real.