COVERING DIVERSITY IN WWE
After that did come the topic of diversity, and Stephanie ran through some numbers before stating that plenty of black talent on the roster have been proactive in their own causes.
“WWE actually over-indexes with our African American audience. 21% of our audience is African American so we’ve utilized our platforms to really amplify the message of inclusion and standing against racism and racial injustice. We’ve amplified our talent’s voices. We have any number of talent who are doing a number of initiatives.
“We’re really taking a hard look and a different look from every level it’s supported throughout our company from the top down, including our board so we are absolutely taking this very seriously, as we should, as everybody should cause it’s going to take every single person to enact change.”
Stephanie adds the following as well:
“About roughly 40% of our champions right now are African American across the men’s and women’s and of course, our three brands, RAW, SmackDown and NXT, so I think that representation is critical.”
Stephanie then goes onto promote the “Women’s Evolution” that took place earlier and noting the two women appearances that took place in Saudi Arabia. Poggi then makes note of companies and organizations adjusting their branding to be more inclusive and mentions the Washington Redskins removing their name. She asks Stephanie if WWE is taking any steps akin to that in their company.
“We’re looking at everything. From a storyline perspective, from a character perspective, from an employee perspective we really are because again like I just said, representation matters and we want to make sure also that our talent’s voices are heard. So when we’re crafting characters in WWE it’s not just, ‘Hey, you’re going to be this particular character and that’s it and you have no say in the matter and here’s your script and that’s it. Our superstars have the opportunity to give their feedback. They help us create the character. They help with what they’re saying and we’ve had instances where we’ve had talent say, ‘Listen this doesn’t feel good to me,’ African-American talent say, ‘This doesn’t feel good to me,’ and this was actually pre-George Floyd but those conversations happen and I think they’re important and you can’t be afraid to have those conversations. You have to be willing to listen, you have to be willing to admit that you might just not know something. You might not understand each other and the only way we’re ever going to learn from each other is if we truly listen and value each other’s feedback.”