It is to me and my enjoyment levels are likely higher than folks being bothered because it doesn't fit into the OG Trek timeline.
Besides it is not like you will ever see the original actors in this. They are all old or dead and production values have increased since the 1960s so on the off chance we get to see Kirk and the Enterprise it will be a new guy playing Kirk (just like Spock) and an Enterprise that doesn't look like it was designed using cardboard and paper mache.
That may be, but I don't think it's fair to tell fans to pretend the show isn't in continuity when the people behind it have said it is. When you have any shared or expanded universe, and the people in charge say it's in that universe, there's an expectation that things will line up and make sense.
That's the exact problem DC Comics has right now. They've gone out of their way to say things are in continuity (and that there even is one at all), but nothing makes sense and nothing lines up, and the response is, "
. Did you like it? Then it's in continuity. Did you hate it? Then it's not in continuity. Now shut the fukk up.
."
That's just a lazy way to do things when you have fans that expect a certain level of consistency.