Back in May, Twitter user @topnotch1210, real name Tyler Schultz, tweeted out to Insomniac Games in the hopes that the studio would include a small easter egg for him inside Marvel's Spider-Man that would allow him to propose to his girlfriend. After some back and forth, it was agreed that the words "Madison, will you marry me?" would appear on the advertising board of a cinema, and if you do a bit of exploring in the game's re-creation of New York City, you'll find that the idea made it into the final game.