Makes sense to me.
The influx of sampling and purchasing the catalogues of these artist just proves it’ll likely continue in the same direction. People are sampling songs that came out less than 10 years ago… and I bet in most cases, the sample is from an artist whose music is owned by that same label.
Wouldn’t be surprised if they had producers in a basement somewhere forced to create as many tracks as possible sampling songs they own just to force feed their artists. That’s the business though, I guess
Hell yeah
Imagine having someone sample tracks like “Touch Me Tease Me” by Case or “You Are Everything” by Mary J Blige.
These are songs that are easily recognizable before you hear a single vocal and someone like Cash Cobain would have ZERO issue barely chopping up the sample because they want you to hear what song it came from.
The label is on board since the producer probably has a deal with them already and the song comes from their parts bin. Neither Case nor Mary probably own their catalogs so the barriers to get these songs out are low as hell.
You get something that resembles a hit from the new song and the producer has assurances from the label to keep cranking out similar shīt from songs they grew up on.
It’s spook hearing samples of 90s songs that were absolute bangers but I guess now we know how these 70s/80s artists feel when 90s artists did it to them — but we got quality material from the 90s. That’s the major difference from then and now