A big issue with this run is that it came a year late. He was on fire, motivated, had more juice than anyone in the company, and the crowd was 100% behind everything he did heading into WM last year. Instead of putting him in the main event scene again then, they had him do bottom of the card IC matches before pairing him up with Ziggler for months and killing all of his momentum and heat, which happens to literally everyone that has been paired up with Ziggler for at least 3 years now. So doing that, then going into the Shield reunion/bad Ambrose feud, then rocketing him back to the main event really without any reason other than it was his turn. Certainly this garbage with Becky and Corbin post WM would have killed him anyway even without all the issues beforehand.
Absolute classic WWE mishandling of a character. Vintage, even.
Absolute classic WWE mishandling of a character. Vintage, even.