PortCityProphet
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NFL Fan Base and Brand Rankings 2017 | Sports Analytics Research from Mike Lewis
As expected it's the Cowboys
but the most impressive is the Saints finishing 6 and New Orleans is by far the one of the smallest NFL cities:drewmad:
I'm not gonna name names but all I'm gonna say if you're ranked between 19 and 21 you're shytty fans like we've been telling ya'll since forever and now we have data to back it up. Step your game up it's pathetic
Who has the best fans in the NFL? What are the best brands in the NFL? These are simple questions without simple answers. First we have to decide what we mean by “best”. What makes for a great fan or brand? Fans that show up even when the team is losing? Fans that are willing to pay the highest prices? Fans that are willing to follow a team on the road or social media?
Even after we agree on the question, answering it is also a challenge. How do we adjust for the fact that one team might have gone on a miraculous run that filled the stadium? Or perhaps another team suffered a slew of injuries? How do we compare fan behavior in a market like New York with fans in a place like Green Bay?
My approach to evaluating fan bases is to use data to develop statistical models of fan interest (more details here). The key is that these models are used to determine which city’s fans are more willing to spend or follow their teams after controlling for factors like market size and short-term changes in winning and losing.
In past years, two measures of engagement have been featured: Fan Equity and Social Media Equity. Fan Equity focuses on home box office revenues (support via opening the wallet) and Social Media Equity focuses on fan willingness to engage as part of a team’s community (support exhibited by joining social media communities). This year I am adding a third measure Road Equity. Road Equity focuses on how teams draw on the road after adjusting for team performance. These metrics provide a balance – a measure of willingness to spend, a measure unconstrained by stadium size and a measure of national appeal.
To get at an overall ranking, I’m going to use the simplest possible method. We are just going to average the across the three metrics. (similar analyses are available for the NBA and MLB).
Even after we agree on the question, answering it is also a challenge. How do we adjust for the fact that one team might have gone on a miraculous run that filled the stadium? Or perhaps another team suffered a slew of injuries? How do we compare fan behavior in a market like New York with fans in a place like Green Bay?
My approach to evaluating fan bases is to use data to develop statistical models of fan interest (more details here). The key is that these models are used to determine which city’s fans are more willing to spend or follow their teams after controlling for factors like market size and short-term changes in winning and losing.
In past years, two measures of engagement have been featured: Fan Equity and Social Media Equity. Fan Equity focuses on home box office revenues (support via opening the wallet) and Social Media Equity focuses on fan willingness to engage as part of a team’s community (support exhibited by joining social media communities). This year I am adding a third measure Road Equity. Road Equity focuses on how teams draw on the road after adjusting for team performance. These metrics provide a balance – a measure of willingness to spend, a measure unconstrained by stadium size and a measure of national appeal.
To get at an overall ranking, I’m going to use the simplest possible method. We are just going to average the across the three metrics. (similar analyses are available for the NBA and MLB).
As expected it's the Cowboys
but the most impressive is the Saints finishing 6 and New Orleans is by far the one of the smallest NFL cities:drewmad:I'm not gonna name names but all I'm gonna say if you're ranked between 19 and 21 you're shytty fans like we've been telling ya'll since forever and now we have data to back it up. Step your game up it's pathetic
about getting swept last year cuzz? foh we run this shyt now this our division
