Once you buy a Samsung phone, you're pretty much on your own. Did your Galaxy S ship with a dysfunctional GPS unit? Tough. Did you hope for timely software updates to your US variant of the same phone? Tougher still.
The humorless number-crunchers at Samsung weren't willing to spend money on anything they couldn't later put on a product launch billboard. Which brings us neatly to the Galaxy S III...
I was one of those amateur logicians who put history and marketing together and believed that Samsung had something more to show us. It didn't need to be different, it just had to be more than what we'd seen already from HTC, LG, and other Android contemporaries. Those pitiful sheep herders.
So what did we get? The Siri-imitating S Voice, a quad-core SoC that's already been announced for the Meizu MX, a suite of camera enhancements that rips off HTC's ImageSense wholesale, and a signature animated lock screen that emulates interaction with water, something that's been a live wallpaper option on Android phones since 2010. Oh, and industrial design and build quality that you'll find on any anonymous South Korean MP3 player — Samsung seems to have tried trickling its design language up, never a good idea.
We're told not to be sheep, yet Samsung itself is just falling in line with the herd. The company seems oblivious to the sense of betrayal this has engendered in the informed consumer. For the first time in its history, Samsung had enough sway with phone buyers to convince them to hold off on the premier option on the market, HTC's One series, in wait for Samsung's riposte. The Galaxy S pedigree was on the line, and if Samsung could live up to it, a bond of trust was going to be its reward.
People were ready to start treating Samsung like Apple, giving it the benefit of the doubt both in terms of product timing and the adoption of unfamiliar new features.
Then the talk about wind, water, pebbles, and feng shui home screen organization started.