 They say this literally every time.
 They say this literally every time. 
 Square Enix never has their 
expectations met.
	
	
		
			
				
			
			
				
				3.4 million copies of Tomb Raider have been sold in four weeks, publisher Square Enix has revealed, which is not enough…
				
					
						
							 
						
					
					www.eurogamer.net
				
 
			 
		 
	 
	
	
		
			
				
			
			
				
				Marvel's Guardians Of The Galaxy has failed to meet Square Enix's sales expectations.
				
					
						
							 
						
					
					www.rockpapershotgun.com
				
 
			 
		 
	 
	
	
		
			
				
			
			
				
				
				
					
						
							 
						
					
					www.destructoid.com
				
 
			 
		 
	 
	
	
		
			
				
			
			
				
				10 million is the studio's personal goal, not necessarily how many the game needs to move to turn a profit.
				
					
						
							 
						
					
					www.gamespot.com
				
 
			 
		 
	 
Same with XV, they had a
 personal  goal of 10 million for XV which after 5 years finally "met expectations" and NOT necessarily implying that it didn't turn a profit earlier.
If they're releasing a game and expecting it to sell 10 million units in a few weeks and it doesn't, that's on them for having lofty and unreasonable goals.  FFXV took 5 years and that game was on every platform