His entire campaign reminds me of the republican version of what every democrat candidate except Biden was doing in the 2020 primaries. This hyper-line, very weird obsession with Things People On Twitter Say/Think. Which is famously not an indicator of what people in real life say or think. Not just the obsession over wokeness but the obsession over Covid lockdowns and vaccines. It's 2023, we've now had multiple elections where democrats have romped their opponents. Trump leads in republican primary polls. Both democrats and Trump were supportive of shutdowns as well as the vaccine, yet neither have received any real backlash in the multiple elections since 2016. That should have told people that Covid is not an issue anymore. Yet DeSantis keeps obsessing over it, as if he's not the governor of a state full of old people who were saved by the vaccine.
Most Americans have never met a trans person and don't think about them on a daily basis. Most Americans got the Covid vaccine and don't know anyone who had complications .Most Americans don't care about "woke" media and continue to consume every big movie/tv show/etc that comes out. This gimmick doesn't appeal to anyone outside of the loneliest losers online.