okay. i'll do it your way.
for instance, take for example a lot of these dudes that have been coming out the past decade.
kanye, for example, doesnt say much. but hes touted as some sort of poster-boy for conscious rap. and that opened up the floodgates. ive even seen wale referred to as conscious. and there were guys like that before kanye as well.
and then you have rappers that have/had a lot to say, but they came off like closet-hypocrites half the time. some are finally being exposed for it these days, actually.