In 2015, Rolex’s combined revenue totaled $4.5 billion. That’s down a good deal from years past, but the watch market has been in decline for some time now. All in all, it wasn’t a terrible year for Rolex.
Meanwhile, Apple Watch revenue totaled $6 billion in its first 12 months of availability.
you can't compare apple watches to a niche luxury watch manufacturer like rolex
you can't compare apple watches to a niche luxury watch manufacturer like rolex